01 Research & Data

We start with our unique data platform that has access to direct contact and location data for over 150M consumers and decision across the United States.

Real-Time Information

All email addresses are scrubbed and validated with a physical address that allows targeting by state, city, county and zip code.

Behavior & Interests

Collecting data from online behavior, purchases & registrations, IPG can target people by lifestyle, interest and intent.

02 Content & Delivery

We work with clients to develop a multi-format strategy (based on their desired outcome) creating unique ways to deliver content to directly to their customers' inboxes and devices.

'Advertiser Powered' Content

Using our client’s content, we frame their message to appeal to potential customers by providing a useful, relevant experience.

Multiple Platforms & Formats

IPG uses a diverse creative strategy help our advertisers communicate with consumers from featured stories, sponsored links and standard ad units.

03 Results & Insights

We use ongoing data and analytics to refine & improve clients' performance, from developing better marketing messages to improving their lead conversion.

Guaranteed Delivery

IPG’s platform ensures quality circulation data, using verified physical mailing addresses and online history, to reach the right consumer.

Detailed Reporting

From campaign analysis to integrating 3rd party tracking, IPG utilizes multiple data points to prove ROI and improve performance.